The Gen X Life: Welcome to Your Best Chapter

Born between 1965 and 1980? Then you know exactly where we stand: squarely in the middle. Not necessarily young but most definitely not old!

Gen X is the ultimate sandwich generation. We're hitting peak earning years in our careers and maybe plotting early retirement.... or tossing out the old playbook for a second career. Gen X is navigating some heavy family stuff, from watching our parents age or honoring their memories to navigating life with teenagers or adjusting to an empty nest.

Meanwhile, we still feel like we're in our 20s! We love the nostalgia of 80s & 90s pop culture, but are "hip" enough to embrace and enjoy current trends. And hey, now we have the funds to afford it! Look, no matter how many candles are on the cake, we have zero intention of slowing down.

Gen X Our Turn is all about the modern Gen X reality. Whether you're itching to travel the world, start that business you always dreamt of, or make the most of your money, these pages can support you on your journey as you embrace fearlessness, fun, and freedom!