The Gen X Life: Welcome to Your Best Chapter

Born between 1965 and 1980 or on the cusp?

Gen X Our Turn is all about the modern Gen X reality. Whether you're itching to travel the world, start that business you always dreamt of, or make the most of your money, these pages can support you on your journey as you embrace fearlessness, fun, and freedom!

Gen X is the ultimate sandwich generation. We're hitting peak earning years in our careers and maybe plotting early retirement.... or even tossing out the old playbook for a second career. Gen X is navigating some heavy family stuff, from navigating life with teenagers or adjusting to an empty nest to watching our parents age or honoring their memories.

Meanwhile, we still feel like we're in our 20s! We love the nostalgia of 80s & 90s pop culture, but are cool enough to embrace and enjoy current trends. And hey, at least now we have the funds to afford it! Look, no matter how many candles are on the cake, Gen X has zero intention of slowing down.